Driving profitability in 2017 means balancing costs and sales
The vast majority of businesses are always looking for ways to become more profitable – but in reality, this can be something of a balancing act.
Reducing spend is key to driving profitability, but that doesn’t mean compromising on quality. Equally, your prices will determine how profitable your business is, but you must be careful not to price yourself out of the market.
It’s all about finding the best services for the best price, and marketing your goods at the optimal price points. If that sounds tricky, here are some pointers to help you get started.
Reduce your business costs
You need to understand your business costs, and be able to spot it early if they are rising significantly. Is money being wasted, could you get better deals elsewhere?
Try speaking to your staff as those running the day-to-day operations might have valuable insights to offer.
You can also consider implementing bookkeeping software to keep track of the numbers for you.
Getting better value
Some businesses can be guilty of sticking with the same suppliers because of an existing relationship, or because it’s just less hassle to switch. Try not to disregard alternatives that can offer the same level of service at a lower price – it might take a little effort, but it will pay off.
That said, try not to focus exclusively on price. Customer service is also important, and you might regret taking the cheapest option if you are continually let down.
Getting the sales
Some business owners find profit margins shrinking over time as costs increase but prices for their goods and services stay the same.
It’s understandable that businesses are reluctant to increase prices for fear of losing customer loyalty, but sometimes there’s no getting away from it. Keep an eye on what your competitors are charging and communicate any price increases clearly to customers.
In addition, you should always be on the lookout for ways to sell more – whether that’s developing new products, or casting a wider net for customers.
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